Just a quick one from me to share Benefit's brilliant new marketing campaign Temptation Telephone:
Would you have answered? I definitely would. I love a bit of mystery and intrigue. And anything pink. So yes, a big pink ringing telephone box would definitely pique my interest.
If you're on Twitter you can get involved via the #temptationtelephone tag. Or follow @Benefit_UK_IRE for the chance to win Benefit goodies and find out where it's going to land next.
Keep your eyes peeled!